UFC Teams Up With Black Rifle Coffee

Black Rifle Cofee will become the official coffee of the UFC in the US.

On Tuesday night Black Rifle Coffee and the UFC announced a multi-year sponsor deal that will feature on-site presence, broadcast integration, custom digital and social content, and more.

“As I’ve gotten to know the team at Black Rifle Coffee Company, I’ve come to respect how they’ve built their business and the values they stand for,” said UFC CEO Dana White. “Taking care of the men and women who serve this country is something that has always been important to me and an issue I care deeply about. I’m proud to partner with a company like BRCC that is committed to helping veterans and others who have put their lives on the line and sacrificed so much to protect our way of life.”

“Embracing a shared commitment to excellence and service, Black Rifle Coffee Company stands as a trailblazer in crafting the standard of what it is to be a benefit corporation,” said Mat Best, Co-Founder of BRCC. “We are immensely proud and excited to announce our partnership with UFC. UFC has revolutionized the landscape of competitive sports, and our collaboration aims to invigorate fans, fostering the creation of unforgettable experiences and lasting memories. Together, we fight forward with a shared vision of greatness for making a difference in the lives of those who served.”

It seems like it’s easy for the UFC to find sponsorts these days.